The Cambridge-MIT Exchange

The Cambridge-MIT Exchange Heres the long-awaited guest blog entry on the Cambridge-MIT Exchange (CME)! For background on the program, check out the CME website. CME is MITs flagship junior year abroad program, allowing MIT students to matriculate as a full student for a year at Cambridge University in Cambridge, England. Read on for Amandas experience A Year at Cambridge A guest blog by Amanda Frye, MIT 06 Spending a year at Cambridge has been an incredibly wonderful experience, although there have been a few difficult moments. I remember a few years ago, when I was a freshman at MIT, I thought, I would never do a program like that. I would hate to leave MIT for a year. There are things that I have missed about MIT. Ive missed friends, social opportunities, the Shakespeare Ensemble that I did many theatrical productions with. However, I know now that next year I will be just as homesick for the friends Ive made here and the team that Ive rowed with for our college crew. Seeing another academic system, one where much more emphasis is placed on long-term retention of learning, has been a good experience. I think in some ways Ive been able to develop a healthier lifestyle here at Cambridge, one where I go to bed early and wake early to go out on the river and row. My friends here constrain their work to 9-5 Monday through Friday, and they use the evenings and the weekends to go out to pubs or formal halls (formal dinners where students and professors dress up in evening clothes and have a three course meal). In general, being at an academic institution with over 800 years of tradition gives you a different sort of feeling. I hope that I will be able to use some of these experiences next year when I return to MIT to make my time there more productive. Of course, you are all trying to decide whether you should come to MIT or not. I would say that the Cambridge-MIT exchange is a great reason to go to MIT, whether or not you plan on studying abroad your junior year (and of course I would encourage any of you to study abroad your junior year!). Having classmates, and friends, that came from Cambridge University was a really neat experience my sophomore year, and I think that I was more likely to meet foreign students at MIT than at other colleges. The reason? The exchange program is really excellent because it integrates the foreign student (either from Cambridge or MIT) completely into their new university. From what Ive seen, this is an unique experience on an exchange programs. Many American universities send students on exchange for only a semester, which would never really give you a good feeling for what Cambridge, where everything is organized on a year-long schedule, is like. I know other exchange students who were placed in housing completely made up of exchange students, isolating them from meeting British students. The MIT program put me in a college just like any other Cambridge student, and the majority of my friends here are British. Finally, we have had amazing support from MIT and from Cambridge, with staff at both institutions asked to make sure we are happy and doing well. Even if you dont go to MIT or go on the exchange program, do try to get over to England sometime! Ive really enjoyed going to London, even just for the day, to see amazing theater, eat at really nice restaurants, visit tourist sites like the London Eye, St. Pauls Cathedral, and Samuel Johnsons house, and do some shopping in some of the numerous markets. In Cambridge there are lots of fun things to do as well, like punting down the Cam (the river here), seeing the Kings College Choir sing, and visiting the various colleges, trying to find the areas used in the Harry Potter film. If you do come, though, just make sure not to wear anything referring to Oxford theres a bit of a rivalry here! Formal Hall with Myself and a Friend Tourists, and Students, Punting outside of Kings College Kings College Gate, a landmark in Cambridge The view out of my window (the Eagle pub)

Financial Report of Emaar Properties - Free Essay Example

Sample details Pages: 5 Words: 1448 Downloads: 3 Date added: 2017/06/26 Category Finance Essay Type Argumentative essay Did you like this example? Financial Report: Emaar Properties Introduction The purpose of this report is to present from the consultants point of view a challenge faced by a real estate investment firm located in the United Arab Emirates or UAE. For the purpose of this study, two firms were chosen because financial investment information was available from the company investor relations department web sites. These investment reports shed light on not only on the competitive nature of this sector but also the volatility involved with such ventures. The competition is fierce for large and small ventures alike. Much of the firms success is leveraged against how well the property will be accepted by the public. Performing a financial ratio analysis allows the consultant to delve into the core of the organisation and discover areas of health and illness. A firm called Emaar Properties will be the main focus and analysis for this report, however, another firm with presence in the region was also chosen to support the argument that different firms use different ta ctics to gain market share. This firm is called Union Properties. Don’t waste time! Our writers will create an original "Financial Report of Emaar Properties" essay for you Create order Company Background Emaar Properties is an industry giant in the region. They are quickly becoming a global leader as the provider of premier lifestyles. It is a young company founded 1997 that have government partial ownership as investors. This organisation is not about just building homes but value-added, master-planned communities that the homebuyers full spectrum of lifestyle needs.[1] Challenge The challenge faced by the consultant with regard to Emaar Properties is how the organisation can remain at the top of their game with respect to investment in high-end resort lifestyle properties. Obviously this is an expectation of the Dubai citizen but the main challenge remains in continuing a unique, creative marketing campaign to present an all-encompassing lifestyle experience without tarnishing the conservative brand and mission of the company. This firm wants to embrace the notion of luxury fun but also must remain fixed in its overall value system. While other smaller real estate firms have broadened their goals to include most demographics with rent to own options, this firm remains entrenched with creating an elite approach to buying and promoting properties throughout the region, Middle East and North Africa. Solution The solution to the problem remains focused on the organisations intellectual teamwork or its people. How do you measure people and their creativity? How does one know if current marketing campaigns for successful properties are working and still plan to take the world by storm as Emaar continues projected momentum? This begins and ends with analysing previous annual reports to see where the company is best performing and if there are weak areas, how to improve performance. For the purpose of this task and quantifying this solution, Emaars 2007 Annual Report is available for perusal. Clearly something is going right for the organisation, as according to Ernest and Youngs report, the company grossed over $6.5 million in profit for 2007.[2] Property sales to customers exceeded $14 million for 2007.[3] Marketing including advertising for 2007 doubled since 2006 which shows increased need for the tool but also possible excessive, poorly engaged tactics? Further analysis is needed. Financial Analysis According to Pamela Peterson Drake the best way to assess for financial health begins with understanding if the firm is using its operating resources correctly. The consultant wants to ensure the firm is applying its assets in an efficient and profitable manner.[4] When assessing this for Emaar, one must also consider the different segments of the corporation or individual performance but also on a whole. One can apply a simple profitability ration, which will determine if the amount of income reflects accurately the amount of sales. For Emaar, the income out weighs the amount of sales by more than 2 to 1, which demonstrates a healthy and wealthy organisation. Traditionally if an organisation can calculate a ratio of 2 to 1 or assets versus obligations (in the form of expenses, risks etc.),[5] then this means the company will meet these bills, maintain an excellent credit rating and stock rating with extra for reinvestment or dividends for its investors. By examining this simply, the consultant can see a relationship forming between the amounts for sales with regard to marketing costs. To go further and more concrete, one would want to determine true net working capital to sales. One would subtract current assets from current liabilities but also divide this by the amount of sales. If this continues the trend of 2 to 1, then the company is healthy and can see a return on investment. How are other Real Estate Investment Companies in the region fairing? Upon investigation, there were a few real estate investment firms with information but few with investment information privy without formal request. Union Properties is much smaller than Emaar, both in scope and portfolio, but they are holding their own within a well-defined niche market. While their properties are also considered targeted at the wealthy and successful businessperson, they are opening up the market to new ways of affording such property. They have incorporated the credit option of rent-to-own in order to cater to other demographics. This evident in their earnings report because the year 2007 showed 16% more growth over 2006.[6] Also the firms profit increased by 11 percent or over AED 684 million.[7] Clearly the market is still hot but also this company is marketing to more people. Emaar SWOT Assessment SWOT stands for strengths, weaknesses, threats and opportunities. As a tool for identifying the well being of an organisation, this analysis offers key management teams tools for implementation of investment strategies for competitive edge in the marketplace. Strengths Its leaders and their focus on the overall mission of maintaining the highest quality product/service in the market with continual building of brand and reputation defines Emaar strengths. Weaknesses With conservative leadership behaviours come the criticisms that the firm is not embracing every customer as a potential loyal follower. Still this focus remains true to the mission of the organisation and its bread and butter. Opportunities As most of the world suffers through a recession, there are opportunities to be found out of others bad luck. The UAE is an oil rich nation where the economy is still strong despite the decrease in production and fall of barrel price. With this in mind, Emaar can continue building its luxury communities but also focus on other niche markets as an offshoot of the original mission. The focus can remain central on family and those values. The change in demographic to an upper class patron will allow for new relationships to flourish and ease in transition to other markets like Europe and North America. Threats Outside threats include the perceived negative image of the gulf state perpetuated by the Middle East conflicts of present. This limits outside investment but also deters Westerners from travelling to the area unless they have to. Continued portrayal of a positive moral image is important but also the company must remain aware of the financial crisis hurting other areas of the world. This may not be the best time to expose certain markets to such an elite product. Recommendations The consultant must be able to give financial advice for future investments in the corporation but also advice that is concrete to the situation. While it is important to perform ratio analysis, one must also see the full picture by researching, investigating all roles of decision-making especially with regard to future marketing tactics and presentation of image. It is important to remain aware of defining moments where change becomes a catalyst but also to remain proactive. Use common sense and communicate the full picture. ENDNOTES Emaar Properties: Company Profile, viewed 17 November 2008, lt;https:// www.emaar.com/index.aspx?page=aboutgt; Ernest and Young (2007), Emaar Properties: Financial Report for 2007, Dubai, United Arab Emirates Peterson, P D (2006), Financial Ratio Analysis, University of Ohio, Columbus Porter, M E (1985), Competitive Advantage: Creating and Sustaining Superior Performance, Harvard University Press, Cambridge, MA SWOT Analysis, viewed 13 November 2008, lt;https://www.quickmba.com/strategy/swotgt; Union Properties: Company Profile, viewed 17 November 2008, lt;https:// www.unionproperties.com/site/about.aspxgt; Union Properties (2007), Earnings Statement Release 2007, Dubai, United Arab Emirates 1 [1] Emaar Properties: Company Profile, viewed 17 November 2008, lt;https:// www.emaar.com/index.aspx?page=aboutgt;. [2] Ernest and Young (2007), Emaar Properties: Financial Report for 2007, Dubai, United Arab Emirates, p. 66. [3] Ernest and Young (ibid), p. 82. [4] Peterson, P D (2006), Financial Ratio Analysis, University of Ohio, Columbus, p.1. [5] Peterson, P D (ibid), p. 2. [6] Union Properties (2007), Earnings Statement Release 2007, Dubai, United Arab Emirates, par. 1. [7] Union Properties (ibid).

Analysis Of The Story Three Little Words - 991 Words

Three Little Words Ashley is a young woman like many in today’s society born in 1985 to a single, teenage mother. However, her story is a success story. Therefore, she survived, although all odds were stacked against her. Due to her mother’s inability to provide for her, the Florida Foster Care System was her home from the tender age of 3 until her adoption at the age of twelve. During that decade, she resided in 14 different foster homes along with her brother. During this period, her brother and other children endured an abusive life which included beatings with a wooden paddle, starvation, made to drink homemade hot sauce, molestation and verbal abuse which led Ashley and her brother to attend a different school each time their foster home changed. She witnessed the tragedy of her uncle being shot and she experienced her own tragedy when thrown from a moving vehicle. This type of upbringing would lead one to believe that her life would not amount to anything and torn by the f act that she was not residing with her family. However, subconsciously, when she needed reassurance, her paternal mother’s words to her would always surface in her mind, â€Å"Sunshine, you’re my baby and I’m your only mother, but you must obey the one taking care of you but she is not your mama†. This was my first audio book project and it was surreal! Ashley’s appeared as though the she was reliving her childhood demons as well as the angelic portion of her life. The project wasShow MoreRelatedSupernatural Essay1273 Words   |  6 Pagesis present in the three short stories through use of word choice, plot, and dialogue . D. Transition: Authors have many ways into expressing the supernatural, one of them is through word choice. All body paragraphs should have quotes from the stories and from outside sources. 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Compare the techniques that Heckerling and Austen use to alert us to how we should view Cher and Emma Free Essays

Using the opening scenes of Clueless and the opening chapters of Emma, compare the techniques that Heckerling and Austen use to alert us to how we should view Cher and Emma. Both texts use various techniques to present the two heroines, Emma and Cher. Emma is presented to the responder as an omniscient text, presenting the responder with all the character’s opinions as well as Austin’s opinion, particularly concerning the social hierarchy of the era. We will write a custom essay sample on Compare the techniques that Heckerling and Austen use to alert us to how we should view Cher and Emma or any similar topic only for you Order Now We are first presented with Austin’s perspective in the opening chapter of the book, when Emma is described as â€Å"handsome, clever, and rich with a comfortable home and happy disposition†. As well as this submissive description the responder is also shown Emma’s faults as â€Å"having rather too much her own way, and a disposition to think a little too well of herself†. As a result of the text being presented majoritivly through third person creating an objective status, the responder is shown that Emma has selfish tendencies despite all her good intentions. This is demonstrated to the responder as the wedding of a friend, with whom Emma shared â€Å"the intimacy of sisters†, is described in the text as â€Å"a gentle sorrow†. Despite the happiness of Emma’s dearest friend, Miss. Taylor (now Mrs. Weston), Emma thinks only of herself and the unhappiness and emptiness that will be felt as a result of Miss Taylor’s absence in the Woodhouse’s home. The first paragraph sets the tone for the novel as the responder is forewarned of Emma having a crisis during the text, this is effectively projected by the inclusion of the word â€Å"seemed†. This shows the responder that Emma’s ‘perfect’ existence will be challenged throughout the novel, as her match making schemes fail with ominous (doomed) consequences. The description of Highbury shows the social status of Emma and her Father, â€Å"The Woodhouse’s were first in consequence there. All looked up to them. † The description of Emma is juxtaposed by the description of Mr. Knightley, â€Å"a sensible man about seven or eight-and-thirty†¦ a very old and intimate friend of the family†. This shows the composer’s intent to portray Emma as naive, young and self-orientated, as the two descriptions vary greatly as Mr. Knightley is portrayed as wise and â€Å"sensible†. The responder is further shown the father like figure of Mr. Knightley’s character when Austen tells that â€Å"Mr. Knightley, in fact, was one of the few people who could see faults in Emma Woodhouse, and the only one who ever told her of them†. The presence of Mr. Knightley in the first chapter and the inclusion of his disagreement with Emma over her involvement in the match of Miss Taylor and Mr. Weston, depicts to the responder Emma’s egocentric tendencies. The fact that Mr. Knightley, the wise and older character, implies that Emma merely â€Å"made a lucky guess†¦ likely to have done harm to yourself, than good to them, by interference†, influences the reader to view Emma as meddlesome and narcissistic (self-absorbed). Clueless is presented to the responder through a different medium, thus the composer, Amy Heckerling uses different techniques to portray the heroine, Cher. The main contrast between the opening chapters of Emma and the opening scenes of Clueless is the way in which the text is presented. Cher informs the responder as the main protagonist and narrator of the text. This allows the responder to empathise and affiliate a personal attachment with her, as they see only her perspective throughout the entire text. How to cite Compare the techniques that Heckerling and Austen use to alert us to how we should view Cher and Emma, Papers

Marketing Concept And Segmentation In Practice Essay Example

Marketing Concept And Segmentation In Practice Essay The success of business in small and large organizations is based on the ability to build a growing body of satisfied customers. Enterpreneurs must focus their efforts on indentifying, satisfying and follow up on the customers needs. Marketing emphasize what the customer wants. * Marketing as a definition We will write a custom essay sample on Marketing Concept And Segmentation In Practice specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Concept And Segmentation In Practice specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Concept And Segmentation In Practice specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 1. Indentify the wants and needs of the customers and coordinaretly create products to satisfy these needs profitably and efficiently. 2. The process of planning and executing the conception, pricing, promotion, place (distribution), ideas, goals and services to create exchanges that satisfy objectives. Through this assignment I will examine the implications of different marketing concept elements in one of the fast growing national drug companies in UAE that is J.D.S [ Julphur Drug Stores]. Executive Summary: J.D.S Or Julphur drug store is a fast growing national drug company which has a lot of activities in UAE Market, mainly manufacturing and selling different types of drugs in national and internation market. A study on the J.D.S Marketing Practice was done through this assigment on one of the J.D.S strategic products that is Julmentine. J.D.S has made a great effort in collecting information about competitors by dealing with a reasearch company and other ways mentioned through this study also J.D.S identify the unsatisfied needs in the market and try to match them with the specific characteristics of Julmentine dosage forms. J.D.S gets feedback from the market about Julmentine from different types of customers and respond to them as fast as possible. Market segmentation was done according to geographical segmentation and further segmentation is done in each target segment according to different variables. Each target Market has its own specific marketing mix of different dosage forms from Jumentive, different promotion intensity, different quantities from the product and suitable prices in each target market. Positioning of Julmetive in UAE Market was done very well through its unique Tablet pack and suspension flavor. Still there is a need to give more efforts in the services offered from J.D.S to its customers buying J.D.S products in UAE market, so that J.D.S may become a star company in the drug market in UAE. Table Of Contents TABLE - Julphur is a promising drug company in U.A.E market which competes through it products, other national and international drug companies products in its quality and price. Julemntive is one of the J.D.S stratgic products manufactured by J.D.S factories and coming in three dosage forms :- TABLE- (1) In general there are two types of competition between drug companies. [a] Product Competition The competition that occurs between subtituted products For Julmentine competitors from this kind are th products produced by other drug companies and have the same active ingredient of that of Julmentine. [b] Category Competition Which occurs between different products but targets the same people In this case the competitors of Julmentine are in general all types of anti-biotics available in the market from different companies which can cure all infections treated and cared by Julmentine. The next table presents all product competitors of Julmentine in the Market Of UAE. - TABLE J.D.S deals with [M.I.S]: Medical Information Index Which is an international copmany all other drug companies in UAE and in the world are purchasing information from. M.I.S Gives J.D.S a clear information about: (1) The sales of different products of each drug company in UAE and in the world in both value and units. (2) The market share of each product of each company in UAE Global Market. (3) The Rank of companies in the world according to their sales. (4) The Rank of the products of top sales in UAE Market and Global Market. *According to Market share in UAE the rank was as follows: 1. Augmentine 4. Curam 2. Klavox 5. Amodeus 3. Julmentine 6. Enhancin Augmentine - is the oldest brand competitor of Julmentine. Some doctors still prefer to prescribe an International company product than a national one, especially in invenestment private hospitals. -Klavox is a generic competitor of Julmentine. They have a higher market share than that of Julmentine because they give the pharmacies (general customers) a higher bonus than other competitors may reach up to 70% (100+70) for some items. They have a limited number of products to work on than in the market. Klavox is a strategic product for Spimaco, which has only four products in the market. Spimaco also achieved this high market share of Klavox by positioning Klavox as it contains the same raw material of that of Augmentine, but with damaged box and less price. Julmentine keeps its bonus low, nearly similar to that of Augmentine (brand competitor) so that they can achieve their target profit from this product. This target of sales of germantin last year was $3 million. J.D.S achieved 103% of the sales target last year. J.D.S also gather information of big competitors from other pharmacies, doctors, other companies, medical and sales representives in the market dealing with J.D.S team. J.D.S will know from them the different activies of competitors such as educating lectures, sales offers in hotels, presents to doctors and pharmacies etc. (1) J.D.S has a marketing coordinator, his job is to give sales reports in each month and sometimes in each week, for each product in J.D.S. Both unit and money wise and its percentage from the total target of each year. These reports are sent to the medical representitives and to the supervisors in the company. (2) He will give a report on the number of doctors each medical representitive (medical rep.) is visiting them in each month and should give a list on each doctors and units. Opening in each medical rep. area, to put them in the visiting plan of the medical rep. in that area (updating the plan). (3) He is responsible for segmenting the geographical areas for the medical rep. Now, its just another point. J.D.S managers gets their information about the development in marketing environment from other companies medical rep., or the the managers of other drug companies, with good relations with the product managers of J.D.S. Meeting them in medical events or even famous coffee shops where medical teams of all drug companies usually meet. J.D.S has a drug information office. Its job is to make reasearch about the bioequilants of Julphur products (such as Julmentine), and compare it to the bioequilants of the brand competitors and category competitor brands in market and send these information to the concerned departments in J.D.S. Comments and recommendations on Julmentine competitors: J.D.S team made a great effort in gathering information from different resources about the competitors and the development in marketing environment. They use the research method through dealing with M.I.S Drug information office, they use the internal record system though the information is prepared by the marketing coordinator in J.D.S. They use also the marketing intelligence system, the one which should be improved by educating the managers to collect further information about the development of marketing environment from newspapers, publications, scanning websites to see different changes that occurs globally in the marketing environment and choose the best of it that fits UAEs market and J.D.S products and try to implicate them. (4) What are different customer needs? In general, The fundamental idea of marketing that Organizations survive and proper through meeting the needs and wants of customers. The marketing concept is about matching the companies capabilities with customer wants. The customers for J.D.S and specifically for Julmentine are 1. Doctors who prescribe Julmentine. 2. Pharmacies who buy and sell Julmentine. 3. Patients who use Julmentine to get cured. J.D.S takes in consideration before launcing Julmentine in UAE market different information collected from the MIS sheet, about how many competitors to Julmentine in the UAE market, their market share, what are the different needs in the market that Julmentine can satisfy, such as lower price and good quality, while other competitors cannot for ex; Augmentine which offers high-quality to high-priced product. When the medical rep. of J.D.S working on Julmentine visits doctors, they will hear to doctors needs, which Julmentine can satisfy. * For ex: Dentists want to write Julmentine for three days only, rather than seven days which is the normal course of Julmentine. Thus Julmentine can be sold by tablet to customers as they are not in need of full box of Julmentine tablets containing 20 tablets per box, and by selling Julmentine by tablets, they satisfy doctors needs. * Another example in labour areas labourers usually ask from doctors to prescribe cheap medicines for them than the first need of doctors in such areas is to prescribe a lower price. Antibiotics This need can also be satisfied by Julmentine being at high quality. Antibiotic compared to lower prices compared to its competitors. * Pharmacies usually ask medical reps. for extra bonus on Julmentine orders over than listed in bonus sheet. Medical reps. can satisfy these needs by giving the pharmacist extra bonus from their own medical samples given to them. * E.N.T doctors usually writing the antibiotics for 8 days. That means that the patient is in need of a number of tablets higher than those available in one box, but lower than the total number of tablets of two boxes which is very costly. This need is satisfied by selling Julmentine tablets in strips, which was more economical and satisfying the doctors need to give the antibiotic doze for 7 days only in exact number of tablets not more or less. Each strip contains 8 tablets rather than 10. Comments on recommendations on customer needs There is no market research carried out by J.D.S team, to identify customer needs, but they use the informations coming from research companies about the competitors in the market and J.D.S team try their best to satisfy the customer needs in the market other competitors are not satisfying them. Notice from the M.I.S sheet J.D.S team should carry out a market research maybe in a questionnaire form to identify the needs of new customers in the market and try to satisfy them to increase Julmentine market share in UAE markets. A great effort is done to identify the needs through the direct contact of JDS medical rep. with doctors and pharmacists and through the toll-free offered by drug information offices, and this all helps JDS to develop Julmentine as a product that meets the needs of customers. (5) Do Customers give feedback on Julmentine? General notice on feedback: Feedback : The meaning of the word is when you feed you must ave a feedback. This is the same as when you feed the market with products you should have a feedback because it is a tool of indication of corrections. Feedback also means the response or reaction fom the target audience which is made by research. J.D.S medical reps. tries their best to collect the feedback on Julmentine dosage forms from the target customers in the market. Through their direct contact with doctors, medical reps. receive doctors compaints about the pack of Julmentine tablet when it was first launched. Julmentine tablet was packed in a dark glass bottled filled with 20 tablets altogether. Tablets in this packaging form are not protected from humidity and light through opening and closing the bottle with each dose. , which was a negative feed on Julmentine the JDS has responded to this complaint by changing the pack of Julmentine tablet from a glass bottle into Aluminium straps each strap contains 5 tablets and can be seperated as a unit dose tablets taken as a single dose alone when travelling to far areas and as each tablet in the aluminium strap pack is protected from light humidity. Through the toll-free in drug information department some customers (patients) gives suggestions or copmaints (feedback) about JDS products like Julmentine. For Ex; the difficulty to carry the old glass bottle pack of Julmentine tablets which contains the 20 tablets with the employee to work so that he will not miss a dose while is one work this problem was solved when Julmentine tablet shifted to the new aluminium strap pack which gives the flexibility for employees to take one strap of Julmentine or even one tablet with him to work instead of the heavy old glass bottle. Patients will give a positive or negative feedback to pharmacist in private pharmacies As they will talk about their experience in using Julmentine full treatment course which usually is successful when it is used with the right frequency and duration. These information are collected by medical rep. from their direct contact with the pharmacist. Comments Recommendations on Julmentine feedback: JDS team do get feedback from the market through difference ways explained before JDS by this way setup a customer advisory panel which helps the firm to learn more about customers need from Julmentine as a product and the customers (patients, doctors pharmacists) feel closer to the firm (JDS) that listen to their comments. A great effort is done in this area by JDS team . (6) Segmenting the UAE market by JDS team. Segmentation: is the process that divides the market into target audience with simliar characters and needs. Segmentation is a common marketing practice whereby customers are placed into different grouping on basis of demographic, geographic, psychographic or other characteristics. Different segments often have different or unique needs, segmentation helps marketers because different segments often require tailored marketing programs. JDS has segmented the UAE market using Area Segmentation. Area Segmentation or Geographical Segmentation is used by JDS to segment the UAE market according to the number of medical reps. in JDS. According to this segmentation, each medical rep. in the company will have an equal number of doctors in that area. His job is to visit them. According to this segmentation and the size of the population in target areas the sales target was divided into two (1) 60% of the sales target should be collected from Dubai Northern Emirates (high population large area) (2) Segmenting the target area according to the activities of doctors in that area (pediatrition, urologists, etc) and their interest in writing Julmentine molecule (active ingredient) (3) Further segmentation according to the products, what type of product the doctor is going to prescribe. Pediatrician will write suspension forms, denstists will write tablet suspension forms. (4) In each target market further sales segmentation occurs in distributing the target from different dosage forms. From the area in Jumeirah, Julmentine target sales should be 2000 units divied as follows: Julmentine Tablets 375mg 800 units Julmentine Tablets 625mg 400 units Julmentine Tablets 156mg 200 units Julmentine Tablets 312mg 400 units Julmentine Tablets 0.5mg 100 units Julmentine Tablets 0.6mg 100 units * Recommendations or Comments on Segmentation The geographical segmentation of UAE market is the best segmentation for drug companies especially in JDS As area is segmented according to the number of medical reps. in the company. But using other variables for further segmentation in each target are a is also possible and can be done. The geographical segment or Areas can be further segmented according to income and social class of the population within this area (demographics of population). This further segmentation may help JDS to identify and reach specific target groups within each target segment so they can achieve higher product penetration and market shares in the target market Julmentine. (7) Marketing Mix Existance Marketing Mix or the (4Ps) are: (1) Price: Which means how much our products will cost. (2) The product: which means what we are going to give (3) Promotion: The element that invovles policies and procedures related to personl selling, advertising, publicity and budget trade promotion. (4) Place: Which means where we are going to give. * The (4Ps) for Julmentine dosage forms can be analyzed as follows: (1) * The Price: The drugs prices in general are the same in all target markets as they are set by the Ministry Of Health for each product dosage form and it is fixed through all UAE market acitivities. * Products : According to the type of doctors activities in target segments. Some of Julmentine dosage forms will be prescribed and some of them will not. For Ex; An Area where this a Paeditrician the suspension dosage form of Julmentine will be fast moving while Julmentine tablet will be at a slower rate. * Promotions: In any geographical area Potential doctors Class A should be visited 3 times per month , while less potential doctors will be visited only once a month. The number of doctor visits per month is specific to each doctor in each target market. * Advertising is not allowed by the Ministry Of Health for any drug product in any company but only some sales promotions can be made from time to time by setting offers of bonus on large quantities. * Place: Julmentine in its different dosage forms is placed are in pharmacies near potential doctors or where high counter sales, there near residential areas. Only the fast moving dosage forms should be available in high quanitity in such target areas, while other dosage forms of Julmentine moving at a slower rate should be in limited quantities. * Recommendations Comments on the 4Ps of Julmentine -JDS team do segment the market and specify each target market with its own specific marketing mix. Different products are distributed in different areas also different promotion intesnity in each target area according to doctors classfication in that one, different quantities of th products different areas according to its movement. JDS is doing very well in differenciating the marketing mix in each target market. (8) Adjusting the Marketing Mix of Julmentine In Different Target Market * In Labour Residential Areas The medical reps. will seed this area with the lower price Julmentine tablets (375mg) and will give pharmacies in these areas extra bonus on large quantities to lower the cost on pharmacies and patients as well so that Julmentine will be at economical prices in these area for customer. Also, in these areas the doctors need to prescribe drugs at lower prices to patients from laboursers. So the medical reps. of JDS will start to persuade the doctor to prescribe Julmentine 375mg in straps instead of full boxes, so that it will be at a lower price to the patients. * In these exampes JDS promotional team adjust their product, price and promotion according to the needs of this target segment in the market. In each target market and for each doctor in this area, medical representatives try to identify the needs of doctors in a specific product or drug. By asking the doctors open end and close end question they will identify his needs. Some doctors concerned about the price of the product and some of them concerned about the patients compliance to the dose the medical reps. choose the product (or dosage form) hat will satisfy his needs and he will make an intense promotion on them. According to the type of doctor activity in any target area the medical reps. will choose the product (or dosage form) that can be prescribed more by the doctor and promote it. Like paediatricians mostly they will see patients from children, so the medical reps. will start to promote Julmentine suspension to the dcotor. Also according to the activity of the doctors in the (each target segment), the medical reps. will determine how many times to visit him in each month if he is potential 3 visits/month. If he is not potential, once per month by that, he will adjust the intensity of promotion to that doctor. * Recommendations Or Comments JDS team reached a high level in adjusting the marketing mix of each target markets as described earlier For each drug they will adjust the product he wish to prescribe. His concern about price is satisfied and the intensity of promotion to this doctor and the placing of different products in different areas. JDS should keep maintaining the same level in adjusting the marketing mix in all target market segments. (9) Positioning Of Julmentine Positioning the product is translating the product features into consumer benefits, so that people see it satifies their pressing needs. Then position the product in peoples mind in a way that differenciates it from all of the other competitors. People will be compelled to buy, because they can never forget the sales message of the product. JDS team do their bset in positioning Julmentine in the mind of prescribing doctors. -They position Julmentine tablet form as n (Alu-Alu technique) products. As the tablets are packed in double aluminium foil straps, to pretect the tablets from humidity and light. They position Julmentinetablets in straps as its flexibility that can be dispensed according to the number of tablet the doctor want to prescribe his patient. As Julmentine staps contain 5 tablets, it can be seperated easily into single tablets covered by double aluminium foil. They give doctors wireless mouses as giveways and they position them as they have the flexibility in motion as Julmentine tablet. Julmentine suspension was also positioned in doctors mind as it is the only brand which is available ind ark colour bottles, protected from light, as all other brands available in transparent glass bottles and their colours may change at the end of treatment course. Also, Julmentine Suspension is the only brand coming in strawberry-cherry taste and its taste will continue to be the same until the last-dose while other brands have the banana taste which will be ain a better taste at athe last doses. Recommendation Comments on Positioning Of Julmentine JDS catch the essence of positioning Julmentine in the market by being the best brand with its doubted foiled aluminium packs for tablet and its flexibility to be given to customers by tablet. They grab the unoccupied position of cherry-strawberry taste of Julmentine Suspension while other brands have the banana taste. They also try to strengthen the Julmentine currrent position in the customers mind through connecting the flexibility of wireless mouse given as presents with the flexibility of Julmentine tablet straps. JDS should keep promoting the idea that is the club with the best. (10) Service offered by JDS Vs Its product aspects JDS is a company that offers tangible good with accompanying services [50% for the goods 50% for service] JDS services offered when the customer purscahse goods from them as follows: (1) Free of charge delivery of all ordered items to any place in UAE (2) Easy online ordering through the toll-free. (3) Damaged items are replacedwhen the defects coming from JDS. (4) Expired items can be replaced by an amount equal to 10% of each new order until it is totally replaced. (5) Payment is on credit for 3 months * Sometimes JDS has service problems especially in the delivery of goods to customers. There is always a delay in delivery of goods to customers. Other services offered by JDS are: (1) Educating lecturers in hotels for both pharmacists and doctors on JDS products followed by dinner. (2) They add the number of lines to toll-freeto become 3 times for toll-free in the company for any compaints or suggestions on JDS products. (3) There is a website for JDS on internet presenting all information about JDs and its products. (4) Protential doctors are invited to symposiums on the sponers of JDS to promote them to prescribe JDS products. (5) Pharmacists pushing JDS products on the counter in potential pharmacises may get a golden coin or tickets from JDS to motivate them to push JDS products on the counter. * Recommendations Comments on different services offered by JDS compared to its products. -JDS can improve their delivery service to customres by increasing the number of vehicles used in service and increase the number of workers in delivery line to satisfy the customer needs of fast delivery of the goods..as many other drug copmanies do in UAE market. JDS may improve the replacement of expired goods. By replacing the expired items install amount without the need for a new order from the pharmacy or the customer inorder to replace other expired items. Or it may ask its customers to return back their nearly expired items before 3 or 6 months from their date of expiry. Which is a strategy applioed in other drug stores in UAE. Still in this field JDS need to exert more effort to satisfy its customer needs. (11) Conclusion: JDS or Julphur drug store According to the different marketing elements I pass through them in this assignment.. I found that JDS is correctly implicating all marketing concepts elements successfully. It tries its best to perform at higher business performance levels, but still it needs to exert more effort in certain areas of its practice. But generally, it is moving fast towards being a star company in the national international drug market.

I vs. Me

I vs. Me I vs. Me I vs. Me By Maeve Maddox Some personal pronouns have two forms, one that is used as the subject of a verb and one that is used as the object of a verb or preposition. Subject forms: I, he, she, we, they My sister and I live in Texas. We raise chickens. (subject forms) Jack and she moved to Paris. They love it there. (subject forms) Object forms: me, him, her, us, them Mary gave me your address. (indirect object of a verb) The neighbors invited my wife and me to dinner. (object of a verb) We met him at the movies. We met her there too. We like them. (objects of a verbs) Jack writes to him every day. We went with them. (objects of prepositions) Presumably, these distinctions are taught to children in school. Supposedly, teachers and other school personnel model this usage to the students. Yet this is what we hear all around us: â€Å"Me and my friends went to Miami.† â€Å"The Governor invited my wife and I to dinner.† Those of us who know and care that I is a subject word and me is an object word react to such usage with feelings–if not cries–of outrage, but they continue. Actors portraying psychologists, FBI agents, and medical examiners declare, â€Å"Me and my colleagues interviewed the suspect.† â€Å"Him and his girlfriend were seen on the balcony.† â€Å"Make a reservation for Megan and I.† Don’t the actors know better even if the scriptwriters are semi-literate? The answer may well be that both actors and scriptwriters â€Å"know better,† but don’t care. They may desire to speak in a nonstandard way to show their freedom from what they regard as stuffy rule-following convention. On the other hand, they may not â€Å"know better.† They may genuinely believe that it’s correct to use Me as a subject and I as an object in a compound, even though they would never use them that way when the subject or object is not a compound. With grammatical constructions–as with Big Lies–if we hear them often enough, they will eventually â€Å"sound right.† Language changes inexorably from generation to generation. Pronouns alter more slowly than any other part of speech, but they do change. English once had three pronoun numbers: singular, dual, and plural. We lost the dual form early on. The singular second person pronoun thou and its forms thee, thy and thine dropped out of popular speech in the 16th century. (The Quakers retained some of the usage.) The second person plural went through some changes before settling on you for both singular and plural. Before you won as the all-purpose second person pronoun, ye was the subject form and you was the object form. The distinction was still being observed in the KJV translation of the Bible, but in popular speech, ye and you were becoming muddled: No doubt but ye are the people, and wisdom shall die with you. 1611 translation of Job 12:2 A southwest wind blow on ye And blister you all over! Shakespeare’s The Tempest, c.1611. As painful as the thought is to those of us who care, the mix-up of me and I in compound subjects and objects may become the norm. What do you think? Is there any way to reverse the trend? Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Bare or Bear With Me?Cannot or Can Not?Sentence Adverbs

How to Find Your Birth Parent or Child

How to Find Your Birth Parent or Child It is estimated that 2% of the U.S. population, or about 6 million Americans, are adoptees. Including biological parents, adoptive parents, and siblings, this means that 1 in 8 Americans are directly touched by adoption. Surveys show that a large majority of these adoptees and birth parents have, at some point, actively searched for biological parents or children separated by adoption. They search for many different reasons, including medical knowledge, the desire to know more about the individuals life, or a major life event, such as the death of an adoptive parent or the birth of a child. The most common reason given, however, is genetic curiosity - a desire to find what a birth parent or child looks like, their talents, and their personality. Whatever your reasons for deciding to start an adoption search, it is important to realize that it will most likely be a difficult, emotional adventure, full of amazing highs and frustrating lows. Once youre ready to undertake an adoption search, however, these steps will help you get started on the journey. How to Begin an Adoption Search The first objective of an adoption search is to discover the names of the birth parents who gave you up for adoption, or the identity of the child you relinquished. What do you already know? Just like a genealogy search, an adoption search begins with yourself. Write down everything you know about your birth and adoption, from the name of the hospital in which you were born to the agency which handled your adoption.Approach your adoptive parents. The best place to turn next is your adoptive parents. They are the ones most likely to hold possible clues. Write down every bit of information they can provide, no matter how insignificant it may seem. If you feel comfortable, then you can also approach other relatives and family friends with your questions.Collect your information in one place. Gather together all available documents. Ask your adoptive parents or contact the appropriate government official for documents such as an amended birth certificate, petition for adoption, and the final decree of adoption.Medical historyHealth statusCause of and age at deathHeight, weight, eye, hair colorEthnic originsLevel of educationProfessional achievementR eligion Ask for your non-identifying information. Contact the Agency or the State that handled your adoption for your non-identifying information. This non-identifying information will be released to the adoptee, adoptive parents, or birth parents, and may include clues to help you in your adoption search. The amount of information varies depending upon the details that were recorded at the time of the birth and adoption. Each agency, governed by state law and agency policy, releases what is considered appropriate and non-identifying, and may include details on the adoptee, adoptive parents, and birth parents such as: on some occasions, this non-identifying information may also include the parents ages at time of birth, the age and sex of other children, hobbies, general geographical location, and even the reasons for the adoption.Sign up for adoption registries. Register in State and National Reunion Registries, also known as Mutual Consent Registries, which are maintained by the government or private individuals. These registries work by allowing each member of the adoption triad to register, hoping to be matched with someone else who might be searching for them. One of the best is the International Soundex Reunion Registry (ISRR). Keep your contact information updated and re-search registries on a regular basis. Join an adoption support group or mailing list. Beyond supplying much needed emotional support, adoption support groups can also provide you with information concerning current laws, new search techniques, and up-to-date information. Adoption search angels may also be available to assist with your adoption search.Hire a confidential intermediary. If youre very serious about your adoption search and have the financial resources (there is usually a substantial fee involved), consider petitioning for the services of a Confidential Intermediary (CI). Many states and provinces have instituted intermediary or search and consent systems to allow adoptees and birth parents the ability to contact each other through mutual consent. The CI is given access to the complete court and/or agency file and, using the information contained in it, attempts to locate the individuals. If and when contact is made by the intermediary, the person found is given the option of allowing or refusing contact by t he party searching. The CI then reports the results to the court; if the contact has been refused that ends the matter. If the person located agrees to contact, the court will authorize the CI to give the name and current address of the person sought to the adoptee or birth parent. Check with the state in which your adoption occurred as to the availability of a Confidential Intermediary System. Once youve identified the name and other identifying information on your birth parent or adoptee, your adoption search can be conducted in much the same way as any other search for living people.